If T-Mobile and Verizon are serious about home internet, why isn't it as available as their overall 5G coverage? In their case, 5G home internet seems less of a blow against 'Big Internet' and more of a play to extend the Verizon home internet game beyond the Northeast (Verizon Fios' playground) and out to the rest of the country. That's probably because Verizon Fios - the company's fiber-optic internet service - is an ISP and one of the few that's regularly high-rated. Verizon has also been ambitious with its offers but is ringing less of an 'ISPs are evil' note. To lure customers, it's offering a free, 15-day test drive (so you can try it without having to change your current provider), a price lock guarantee (you pay the same price for as long as you remain a customer, with no lingering fears of a price increase after a year, as is the case with many ISPs), and additional savings of $20 per month with eligible Magenta Max mobile plans. In May 2022, it began its Internet Freedom push, which leans into Americans' dissatisfaction with ISPs and encourages people to 'break up with Big Internet' by trying T-Mobile Home Internet. Overall, T-Mobile has been aggressive in its pitch. Per T-Mobile, a third of those homes are in rural communities and small towns. Now, T-Mobile Home Internet has over 2.6 million customers and is available to over 40 million households. In mid-April 2022, T-Mobile proudly announced it had reached 1 million customers just a year after the product's nationwide launch. Some of the early numbers support Moore's assessment.

T-Mobile, whose gateway device is shown here, includes equipment in the monthly fee.

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